One of the coolest demos shown at the Mix08 keynote was the Hard Rock Cafe Memorabilia Website created by the folks at Vertigo using SilverLight 2 Beta 1. It is using a technique called Deep Zoom. Very cool and impressive.
http://memorabilia.hardrock.com/
Check the keynote and Scott Stanfield's session on Deep Zoom here:
http://sessions.visitmix.com/
